With data from social media platforms accounting for an ever-increasing amount of the Big Data deluge, collecting that data becomes an ever-moving target. As social networks proliferate, so do the respective services’ APIs and access policies. Social media aggregator Gnip aims to simplify the process, allowing businesses to focus on reaping social data insight, rather than tracking which services are hot, which are not, and which have changed their API policies.

Coinciding with its OpenChorus initiative, Greenplum announced a partnership with Gnip recently to make the company’s APIs accessible through the Greenplum platform. As Gnip details in its new Plugged In To Gnip campaign, users of Greenplum Chorus, UAP, Database, and HD can now easily access data from the Twitter, Tumblr, WordPress, StockTwits and Disqus firehoses. In the announcement, Gnip states that the partnership demonstrates Greenplum is “committed to building their solutions on the rock-solid foundation of comprehensive, reliable and sustainable access to social data.” Find out more about Gnip integration with the Greenplum platform here.