Fox Interactive Media
Arnie Gullov-Singh, EVP of Product, Technology and Operations for the FIM Audience Network
Fox Interactive Media
A division of News Corporation (NYSE: NWS, NWS.A), Fox Interactive Media (FIM) is a portfolio of leading social networking, entertainment, sports and information sites that offer a platform and tools for consumers to express themselves, communicate with each other, and engage with media. The company's worldwide network includes such category leaders as MySpace, Photobucket, IGN, FOXSports.com, RottenTomatoes, AskMen and more that together comprise one of the largest audiences on the Web.
Fox Interactive Media Challenges
Fox Interactive Media’s nearly 190 million active users generate new content every day making FIM's data one of the world’s most demanding analytical workloads. The information includes a broad range of formats and requires not only SQL for analysis but also specialized statistical programming that runs across all the data. The volume of data is growing so quickly that infrastructure must easily scale to support the vast amount of user content with ease.
Greenplum and Sun Solution
The Sun and Greenplum-powered data warehouse appliance provides complex, real-time analysis in support of FIM’s advanced targeted advertising systems. The combination of Solaris, ZFS, and Thumper coupled with Greenplum’s massively parallel database is enabling a new set of applications and services that previously were simply neither possible nor practical at this scale.
