“For us, it’s all about performance. Greenplum’s DCA helps us stay ahead and innovate. Rather than simply supplying reports to customers on request, we pull together customized data shets that answer questions customers haven’t even thought of yet.”
Marco Pacelli, CEO, ClickFox
ClickFox is the pioneering leader of customer experience analytics (CEA) solutions, which capture and aggregate customer interactions across retail stores, websites, call centers, chat rooms, mobile applications, and other channels. Unlike traditional-based customer intelligence systems, ClickFox CEA solutions generate a visual, data-rich picture of the complete customer experience to uncover hidden connections that drive revenue, loyalty, and defections. Industry leaders including the nation’s largest banks, wireless telcos, and utility and insurance providers depend on ClickFox to analyze nearly one billion customer interactions per month.
ClickFox Challenges
As ClickFox began capturing exponentially more data, it became clear that they needed a system that could scale easily as traffic grew, quickly load terabytes of data, and perform simple and complex queries for intraday analysis and response. Their existing Oracle and Microsoft SQL Server relational databases weren’t geared for mass aggregations, comparisons or attribute searches.
Greenplum Solution
ClickFox chose the Greenplum DCA, a highly scalable, data warehousing appliance that integrates database, computing, storage, and networking into a single, easy-to-manage enterprise-class system. ClickFox runs its CEA application on a 32-node Greenplum infrastructure for data aggregation and virtual analysis. Data is stored on Greenplum Database nodes and is backed up to EMC CLARiiON CX storage.
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