iCrossing

Case Study

A Greenplum Success Story: iCrossing

Digital Marketing Giant Dramatically Improves BI Database Performance.
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About iCrossing

iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services – including paid and natural search marketing, Web development, social media, research and analytics – to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing clients include over 40 Fortune 500 companies and such recognized brands as The Coca Cola Company, DuPont, Office Depot, Toyota and Travelocity. Headquartered in Scottsdale, Arizona, the company has 550 employees in 13 offices in the U.S. and Europe.

iCrossing Challenges

With each new client and each campaign, iCrossing faced a new set of challenges. Maximizing campaign ROI requires capture, processing, and analysis on large volumes of data from a variety of sources. As iCrossing’s rapid growth continues and new customers come online at record pace, the infrastructure required to analyze their data must scale and perform.

Greenplum Solution

The blazing performance, scalability, and software-only approach of Greenplum Database was a perfect fit for iCrossing’s needs, allowing iCrossing to achieve the results their customers demand while leveraging iCrossing’s existing hardware investments in general purpose systems.