O'Reilly

Case Study

A Greenplum Success Story: O'Reilly

Publisher Analyzes Huge Quantities of Data Quickly to Launch New Products.
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About O'Reilly

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazine, and conferences. Since 1978, O'Reilly has been a chronicler and catalyst of leading-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.

O'Reilly Challenges

The relevance of publication topics is tied directly to the latest industry 'buzz', but determining what the 'buzz' is requires pouring over billions of records compiled from Blogs and job postings. Mining multiple terabytes of data on a daily to hourly basis is not possible with traditional database technologies.

Greenplum Solution

The Greenplum Database is designed explicitly for large scale BI. When O'Reilly replaced its previous database with Greenplum, queries that once took 10 hours to run were completing in only 6 minutes. This enabled O'Reilly to run more analysis cycles in significantly less time, identify rising trends and hot topics, and deliver more relevant, timely publications to market.