PLDT


Smart Communications
"The sheer amount of data involved has always been the key challenge. Greenplum technology enables us to better understand our customers and their needs"

- Alexander G. Seminiano


About PLDT

Founded on November 28, 1928, PLDT is the leading telecommunications provider in the Philippines. Through its three principal business groups – fixed line, wireless, and information and communication technology – PLDT offers the largest and most diversified range of telecommunications services across the Philippines' most extensive fiber optic backbone and fixed line, cellular and satellite networks.

PLDT Challenges

Already heavily invested in Oracle, PLDT now needed to take the data from their transactional systems and perform in depth analysis against it. While Oracle performed well in the transactional environment and the analysts were comfortable with Oracle BI tools, the scale of the data was simply too large for Oracle to perform adequately.

Greenplum Solution

Greenplum's MPP architecture, scaling capability, and support for open standards allowed for PLDT to extract data from Oracle databases into Greenplum Database and use Oracle BI tools to analyze the data against the Greenplum Database. The result was an 8X decrease in load times and reduction in long queries from 2hrs to 15min.

 




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