PlusTV
- Jari Vanhanen, CIO, PlusTV
A Greenplum Success Story: PlusTV
Download the Case Study >About PlusTV
PlusTV is the leading and fastest growing pay-TV operator in Finland. The company is specialized in the distribution of digital television channels.
Business Challenges
Central to the success of PlusTV is their ability to evaluate, study and prioritize their customer base. Like any smart business, PlusTV looks to their actual customer data to extract the viewing patterns, purchase behavior and social networks so they can find and keep profitable customers and take action to ensure that "at-risk" current customers do not leave the PlusTV service.
Greenplum and Xtract Solution
PlusTV purchased a hosted solution for Social Advertising Intelligence running Xtract SAI on Greenplum Database. PlusTV exports all customer interaction data directly into the Xtract SAI with Greenplum solution on a daily basis and receive regular reports and customer profiles from Xtract.
