Hadoop is a big deal and poised, for many enterprises, as the key to unlock Big Data’s transformational potential. Marrying the extraordinary capabilities of the Greenplum technology, essentially the Greenplum 'crown jewels'with this amazing open-source phenomenon has been no small feat, but we’re 'all in' to help catapult Hadoop into wide-scale adoption.

Hadoop has proven to be a fantastic platform for companies to develop an emerging class of new batch Big Data analytics and applications. By integrating GP SQL with Hadoop, Greenplum is delivering a much needed high performance SQL interface to the Hadoop ecosystem, unlocking the armies of existing SQL developers to build interactive BI data applications.

The tide is shifting from the rigid data warehouses of yesterday to agile Hadoop-based data reservoirs that let enterprises mix diverse datasets and explore them in new ways. Greenplum's deep investments in Hadoop validate and accelerate that shift, and Platfora is excited to give customers unprecedented time-to-business-value from their Hadoop investments.

Customers are looking to leverage large data assets in Hadoop using tools enterprises are already using everyday. With the Revolution Analytics platform, data scientists have multiple ways to extend their Hadoop assets, using R, the de-facto open source analytic platform, along with SQL, the most prevalent data access language. We see Pivotal HD as a key part of our strategy.