Leading social networking site uses Greenplum Database to analyze user data to improve service offering

San Mateo, California. – May 11, 2009 – Greenplum, a leading provider of database software for the next generation of data warehousing and analytics, today announced that social-networking site Tagged.com is using Greenplum Database for large-scale analytics of their data to improve service delivery and business success.

Tagged.com is a premier social-networking destination with 70+ million registered users and over 7 billion page-views per month. Tagged.com provides a platform for social discovery in which users find new friends, keep up with existing friends and meet new people. It is one of the top 10 social networking sites in the world, storing over 20 terabytes of user data in 100 billion records.

“We constantly strive to understand what our users want in order to make our site better,” said Johann Schleier-Smith, Co-Founder and Chief Technology Officer, Tagged. “We collect and crunch through massive amounts of data, and when we considered analytics alternatives, Greenplum Database was the best choice to power our business decision-making platform. We track over 250 business metrics across 30 dashboards.”

Greenplum Database utilizes a shared-nothing, massively parallel processing architecture that is optimized for data warehousing, business intelligence, and analytical processing. Tagged.com feeds terabytes of website data into the database and uses custom analytical tools to track the effectiveness of website design changes, marketing promotional programs and underlying site infrastructure optimization. The results help guide Tagged.com to deliver a better service to their customers, improving frequency of return visits, page views and other success metrics.

“Tagged.com is in a class of organizations that use cutting edge technology to continually improve their business performance,” said Scott Yara, President and Co-Founder, Greenplum. “Their use of Greenplum is typical of a data-driven organization that uses the power and performance of Greenplum Database in ways that give them advantage over their competitors.”

About Greenplum
Greenplum is a database software company that is reinventing how companies gain insight and competitive advantage from their data. The company’s flagship product, Greenplum Database, is built to support the next generation of data warehousing and large-scale analytics processing. Supporting SQL and MapReduce parallel processing, Greenplum Database offers industry-leading performance at a low cost for companies managing terabytes to petabytes of data. Greenplum Database is used by major global organizations including NASDAQ OMX, NYSE Euronext, Reliance Communications, Skype, and Fox Interactive Media/MySpace. For more information visit www.greenplum.com.

Press Contact:
Leyl Black
Marketing Alchemist
415-241-9921
leyl@marketingalchemist.com