Social Advertising Intelligence

Social Advertising Intelligence Solution

SAI Enables Companies to Gain Deep Customer Insight and Better Target Their Advertising

Xtract, the leader in social advertising intelligence, and Greenplum offer a Social Advertising Intelligence (SAI) solution which includes software from Xtract running on the Greenplum Data Warehouse. Top customers in Europe and Asia are deploying Xtract SAI to better target their marketing and advertising to strengthen and grow customer communities in the telecommunications, advertising and retail markets.

Xtract SAI is a powerful solution for advertisers and marketers to target and manage personalized and automated advertising campaigns. With highly accurate, three-dimensional profiling based on customers’ social, behavioral and demographic information, Xtract SAI revolutionizes customers’ marketing and multiplies the results from their advertising campaigns. Xtract SAI is powered by the Greenplum Database and is sold as a turnkey solution to Xtract and Greenplum’s shared customers. These customers are using Xtract SAI to improve business across a range of market segments including telecommunications, advertising and retail.

Fonecta Group is the market-leading directory services company in Finland, offering a variety of directory services to meet the contact information needs of customers. Fonecta's services are used more than 1.5 million times each day. Fonecta has deployed Xtract SAI in its datacenter for extremely fast analytics across a massive dataset of contacts.

"Our SMS services have been increasing rapidly, and we were looking for a better way to understand our customer segments to target our SMS marketing," says Rami Meling, Business Development Manager, Fonecta. "Working with Xtract, we were able to create a clear segmenting of our customers and also begin to target and personalize our SMS marketing online. We are thrilled about the results."

Broadcasting company Plus TV has over 250,000 subscribers and customers utilizing its pay-per-view television service. Plus TV is using Xtract and Greenplum to perform demographic data analysis for its marketing and customer retention efforts.

"Analytics are extremely important to us. We needed a partner with the top people building the right solution," said Jari Vanhanen, CTO of Plus TV. "Xtract delivers a reliable solution and Greenplum Database has worked extremely well. Together these products are helping us to improve our profitability."

"Xtract enables companies to gain competitive advantage from their data, and the combined Xtract and Greenplum solution allows customers to achieve critical insights with greater speed and scale," said Frank Bien, VP of Business Development at Greenplum. "The market traction we’re seeing for Xtract SAI underscores the significant value companies derive from our joint solution."

Contact Greenplum Sales for more information.

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A Greenplum + Xtract Success Story: PlusTV >