Partner Spotlight:
Revenue Performance Management

Leading Airlines Use Comprehensive Revenue Performance Management Solution to Gain Competitive Edge

Today more than ever, it is critical for airline companies to strategically respond to changes in cost and competition to maximize the revenue for each and every flight departure. Consumers are able to purchase products at an increasing amount of discount retailers that offer promotions, rebates and loyalty pricing. Therefore, finding the "right" price to sell inventory has never been more difficult.

To remain competitive, airline organizations must adapt to rapidly changing market conditions through real-time analysis of massive data volumes. Through fast and comprehensive study of competitive pricing, consumer demand, and revenue goals, companies can accurately predict customer buying patterns for price optimization.

 

The Greenplum-Daxpy Revenue Performance Management Solution

The Revenue Performance Management solution from Greenplum and Daxpy works in conjunction with an airlines' existing revenue management solution to provide deeper levels of aggregation and drill down capabilities for improved insight. By layering Daxpy’s powerful revenue performance management analysis tool on top of Greenplum’s high-performance database, companies have the powerful reporting and data exploration tools necessary to accurately forecast future demand, optimize price plans and allocate capacity based on passenger price sensitivity.

 

 

Revenue Management Key Benefits

• Forecast Validation & Accuracy
  Quick bookings, forecast demand, user influence impact and capacity analysis
• Booking & Forecast Deviation
  Early warning advice that identifies changing patterns or demand forecasts
• Spill & Spoil Potential
  Balances the risk of selling inventory below market value against the risks of flying with empty seats
• Revenue Opportunity Model
  Bottom line measurement to identify if a seat management is "too tight" or "too loose"
• Average Fare and RASM Build
  Year-over-year performance metrics used to measure current performance and gauge final results for budgeting
• Ticketing Trends
  Offers integrated modeling of ticketing data to help identify trends faster than using booking or forecast information only

Proven Results

With Revenue Management from Greenplum & Daxpy, airline companies have experienced dramatic improvements in their query response times and lower TCO.

 

Challenge: A leading US airline organization was unable to manage their growing data sets for quick and comprehensive revenue performance management analysis. The multiple hour response time on their existing Oracle platform made it difficult to make critical, real-time pricing decisions.

Results with the Greenplum-Daxpy Solution: The Revenue Performance Management solution provided an order of magnitude better performance than the existing platform and achieved full payback within months of purchase. In addition, the BI analysis tools provided in depth capabilities that allowed the organization to end of life other analysis tools and consolidate functionality within one system. The system users are impressed with the performance improvements and are looking to expand the solution for greater competitive differentiation.

 

Revenue Performance Management Analysis

Actual results using the Greenplum-Daxpy Revenue Management solution. The RM solution reduced the time from 12 hours to less than 10 minutes.

 

Download the Revenue Performance Management Brochure