Health and Life Sciences

Whether it's enabling pharmaceutical companies to optimize how new products are brought to market, or working with leading healthcare organizations to better understand the quality of their patient care programs, Greenplum is helping leading health and life-science companies leverage their massive amounts of data to improve and save lives.

With the success of generic brands continuing to capture market share in the prescription drug market, pharmaceutical companies are challenged to bring new products to market more quickly and efficiently than ever before. This requires that these companies be able to quickly analyze POS and other market data, optimize their marketing and sales programs, and do everything they can to safely streamline the drug discovery and approvals process.

At the same time, as healthcare organizations become more computerized, the volume of digital information needing to be stored, managed, and analyzed continues to grow exponentially. By providing the analytic horsepower necessary to access and process all of this data quickly, healthcare companies are able to more easily satisfy regulatory and compliance requirements, and increase the access to patient-level data to its alliance and member organizations.

Greenplum’s database is being deployed to solve some of the most challenging analytical and data processing applications including:

• Campaign and sales program optimization
• Brand management
• Patient care quality and program analysis
• Supply chain management
• Drug discovery and development analysis