Retail and CPG

Greenplum is working with retailers and consumer brands like Sears, Future Group, and Sony to analyze massive volumes of data, and reduce the time and complexity necessary to leverage that intelligence throughout their organization.

With today's tough economic conditions, our retail and CPG customers have become more motivated than ever to find opportunities to streamline operations, deepen customer relationships, and drive further leverage and scale in their business.

Moreover, the shift towards online retailing and brand presence is only accelerating. As consumers continue to become more savvy about pricing, product information/reviews, and online channels, retailers need to find ways to better leverage their powerful information about transaction-level sales and customer affinity to make actionable decisions to improve their business.

Greenplum’s database is being deployed to solve some of the most challenging analytical and data processing applications including:

• Merchandizing and market basket analysis
• Campaign management and customer loyalty programs
• Supply chain management and analytics
• Event and behavior based targeting
• Market and consumer segementationsis