Telecommunications

Greenplum is working with the world’s largest communications companies including T-Mobile, Reliance, and Skype to analyze massive volumes of data, and make actionable decisions to enhance customer loyalty, improve service quality, streamline operations infrastructure, and lower costs.

Perhaps more than any other industry, the communications market is undergoing a huge transformation with the importance of mobile, broadband, and internet-based services. The competitive landscape is constantly changing as providers continue to enter new markets and provide additional services that leverage the convergence of voice, data, video, and mobile networks.

At the same time, these convergent communications providers have the ability to leverage valuable information about the location, profile and interests of their customers in ways that few other industries can match.

The challenge however, is to build analytical platforms that are capable of storing and analyzing petabytes of detailed event information that is being generated from network elements and consumer devices. Carriers can no longer afford to let this valuable information fall-on-the floor, and must figure out how to build out analytic infrastructure that is scalable and cost-effective enough to make the idea of leveraging that data feasible.

Greenplum’s database is being deployed to solve some of the most challenging analytical and data processing applications including:

• Revenue Assurance and Price Optimization
• Customer Churn Preventiont
• Regulatory Compliance and Surveillance
• Campaign Management and Customer Loyalty
• Call Detail Record (CDR) Analysis
• Network Performance and Optimization