Web and Digital Media Services

Greenplum helps leading Internet and Digital Media organizations like eBay, Fox Interactive Media/MySpace, and Skype leverage their massive data sets to deliver innovative services that are personalized, reliable, and secure. Greenplum provides these organizations with the analytical infrastructure necessary to transform their data into actionable intelligence that can be used to improve targeting, personalization, fraud detection, advertising performance, and cross-channel opportunities among others.

The challenges in processing clickstream and other event data, however, has become increasingly complex as both the sheer data volumes, as well as the advanced analytic capabilities required to support unstructured data/text, social network graphs, and machine learning are pushing well beyond the comfort zone of traditional database platforms.

Helping to pioneer in-database MapReduce support, breakthrough data loading performance with our Scatter-Gather streaming technology, Greenplum is being used to support many of the web’s most taxing analytic applications including:

• Petaybte-scale clickstream analytics
• Ad targeting, analysis, forecasting and optimzation
• Abuse and click-fraud prevention
• Social graph analysis and profile segmentation
• Campaign management and loyalty programs